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  • Writer's picturebrenda chan

Is SEO Dead or Alive?



Every few years or so, voices from distant corners of the marketing world would whisper that SEO is dying. But with the SEO industry approaching $80 billion, SEO isn't going anywhere soon. Some say SEO is too basic and there's no such thing such as an SEO expert. Throughout the years, numerous people have different opinions on whether SEO is dead or not.


Even though the whispers are generally false, they do hold kernels of truth. Due to the fast changing pace of technology over the years, elements of SEO have either died or evolved into something new. As a result, outdated SEO tactics can kill your rankings.


HOWEVER I DO NOT THINK THAT SEO IS DEAD


The role of a search engine is to allow users to find specific words by just using a few words relating to the information. They are our lifesavers and will never go out of style. It makes our everyday lives easier by optimizing the information we need in just a few seconds. I think SEO will never die, not in 5 years, 10 years or 20. Maybe a slight possibility when the internet dies but until then, it's a no.


Our smart gadgets may all be of different brands and types but what is 1 thing that they have in common? Voice search. When our hands are occupied but we need to search for something online, who can we look to for help?


"Hey Siri"


"Hey Google"


"Hey Alexa"


The above statistics show that we will never stop searching the internet as we don't have the answers to everything. SEO standards are evolving and constantly upgrading just like applications and social medias. Businesses are able to flourish when they can be found on Google, showing a degree of quality and trust to users. With SEOs, our searches are more organised and categorised.

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